I’m a Staff Product Designer working at the intersection of brand, platform and engineering.

Experience

🇦🇹 Vienna, Austria

Staff Product Designer

waterdrop®

Jun 2026 – Present

Currently owning design strategy and systems across all of waterdrop’s digital products, web through app, as the sole designer spanning 22 locales. Owner of the design language the rest of the products run on.

🇦🇹 Vienna, Austria

Senior Product Designer

waterdrop®

Nov 2022 – Jun 2026

Built and scaled the systems behind waterdrop’s web and mobile products as the company grew from ~600k to 10M+ customers.

🇦🇹 Vienna, Austria

Product Designer

waterdrop®

Nov 2021 – Nov 2022

Owned the design of LUCY® Smart Cap end-to-end: iOS and Android hydration app, sub-brand identity and packaging. Rebuilt the waterdrop app from V1 to V2: 400k+ downloads and a Red Dot Award 2022.

🇬🇧🏡 London, United Kingdom

Product Designer

Agency Mai

Dec 2015 – Aug 2021

Product design for enterprise clients in healthcare, automation and industrial technology, including Dextera Health, Viking Cold Solutions, and Phononic, a hardware company later acquired by Thermo Fisher Scientific.

🇷🇴 Iasi, Romania

Web & Visual Designer

National Museum of Literature

Feb 2014 – Feb 2015

Designed and maintained the museum’s digital presence.

Trained in design, sidetracked by philosophy. Got stuck on what things are meant to be. Still am.

Education

🇷🇴 Iasi, Romania

Bachelor of Fine Arts (BFA)

National University of Arts George Enescu

2009 – 2012

Discovered that art is more than making things beautiful and that a concept is all that matters. Fell in love with the conceptualists and never fell out of love with them.

🇬🇧 Manchester, United Kingdom

Bachelor of Fine Arts (BFA), Erasmus

Manchester Metropolitan University

2011

Rainy Manchester taught me that dry art is even better than dry humour.

🇷🇴 Iasi, Romania

Master of Fine Arts (MFA)

National University of Arts George Enescu

2012 – 2014

Didn’t have enough of conceptual art, so I went back to get some more. Wrote a Master’s thesis on why intention matters.